* To extend the company business through its contribution to progress in motor sports.
* To strive to become a top company within the motor vehicle industry based on its racing activities, to strengthen its development prowess in basic and related technologies through the promotion of identifiable product development and unique technologies.
* To extend its business through emphasizing marketing activities by forming small, dedicated focus groups to optimize procedures using superior engineers, providing technology and product solutions that accurately correspond to the needs of the market and customers.
* To construct a stimulating working environment for its employees.